Odd commercial

There's been a very odd commercial on cnn lately about Congress 'taxing your simple pleasures, like fruit drinks and soda'.  
This is silly because given the level of fatassness in the USA everyone knows they should be drinking water and not guzzling empty calories.
Overlooking its blatant(sp?) Pro-useless-goods bent, you can tell it's just a side-swipe at the Presidents healthcare reform measures.